As a realtor, its easy to get confused with all the various marketing strategies. Everyday there’s new ones you hear about…twitter, facebook, linkedin, qr codes, seo, etc etc. But at the end of the day there’s 2 main principles you need to think about in order to be successful:
Let me explain…
[...]
All marketers face challenges, and real estate marketing is no different. But sometimes we have a way of letting our challenges grow “too big for their britches.”
In our minds, hurdles can become impossibilities, when in reality they’re anything but impossible.
To overcome a real estate marketing challenge, you simply have to look at it with [...]
A real estate marketing story. John and Jane have just seen a listing photo of a home that matches their needs. It’s within their price range, and it has all the features they want.
Now, continuing in the process, they read the details. They read what you’ve written to describe the house. This is when [...]
This article explains the real estate marketing mistakes I’ve routinely encountered over the years. More importantly, it explains how you — as a real estate agent — can avoid making the same mistakes.
Basics of Real Estate Marketing
Before diving into the best practices of a real estate marketing program, we need to identify the [...]
Continue Reading →When it comes to agent marketing, genuine testimonials carry more power than anything the agent can say or write.
And when the testimonial comes from a known source, like a neighbor, that power increases tenfold. So how do you go about using testimonials?
Agent Marketing With Testimonials:
1. Place a testimonial at the top of [...]
Continue Reading →Ten Ways to Improve Your Real Estate Marketing
1. Clarify your primary objective.
Consider your primary business objective, and then ask yourself, “How does my real estate marketing program support this objective?” If you can’t answer the question, you’ve got work to do. If you have a rough idea, you need to refine it.
[...]
Continue Reading →Your real estate marketing program needs certain ingredients in order to succeed. Chief among them — research, focus, testing, honesty and enthusiasm.
Fundamentals of research
Effective marketing demands thorough research, and the more of it the better. In fact, I would rank research as one of the top-three factors of successful real estate marketing.
Before [...]
Continue Reading →Ads
Unique Real Estate
